Tue, Feb 27, 2024

Apple may be planning a Mac-focused product launch, including a refreshed iMac.

In the latest update from the tech world, Apple enthusiasts have something to look forward to at the end of this month. According to the trusted tech analyst Mark Gurman, Apple is gearing up for a Mac-focused product launch event. While the Cupertino-based tech giant has kept details under wraps, the speculation is high, with many anticipating the announcement of a refreshed 24-inch iMac.

The current 24-inch iMac model, which was unveiled in April 2021, is the last Mac in Apple's lineup to feature the M1 chip. The long-overdue hardware update is anticipated to bring the device up to speed with the latest technology. Gurman suggests that the upcoming iMac will skip the M2 chip, which has been widely anticipated, and instead feature the M3 chip. However, he remains tight-lipped about the specifics in this latest newsletter.

Recent developments in Apple's retail stores have further fueled the speculation. The 24-inch iMac, alongside the 13-inch MacBook Pro, and the 14- and 16-inch MacBook Pro, are reportedly in short supply in Apple stores. Many configurations are not expected to be available until mid-November. Gurman interprets this as a strong indicator that Apple has something significant in the pipeline for these devices. Additionally, progress has been made on the 14-inch and 16-inch MacBook Pros.

Apple's recent launch of the M2 Pro and M2 Max 14-inch and 16-inch MacBook Pro models occurred in January. Gurman acknowledges that an additional update in the same year would be unusual but not entirely out of the question. While the exact details remain shrouded in secrecy, it is anticipated that these updates will primarily involve new processors, with the possibility of minor enhancements to their displays.

As for the timeline, Gurman speculates that the Mac-focused product launch will take place on either Monday, October 30, or Tuesday, October 31. This will be followed by Apple's earnings call scheduled for Thursday, November 2. While substantial design changes are not anticipated for the upcoming Macs, Gurman hints at potential minor display improvements.

Finally, Gurman reiterated ongoing rumors that next-generation MacBook Air models featuring the M3 chips are unlikely to launch until early 2024. Additionally, a larger "pro" version of the iMac, boasting a 32-inch display and a new design, is tentatively planned for late 2024 or 2025. More substantial Mac redesigns are expected when Apple introduces touchscreens to the lineup, a development anticipated for the more distant future.

Apple fans and tech enthusiasts alike will undoubtedly be eagerly awaiting the end of this month for further information and the potential unveiling of the refreshed 24-inch iMac. Stay tuned for more updates from Apple, as the tech giant continues to innovate and surprise its dedicated user base.

Note: the information provided is based on Mark Gurman's "Power On" newsletter and contains IT industry speculation and hearsay.

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