Sat, May 04, 2024

SAG-AFTRA and AMPTP Continue Talks: Next Steps on Friday and Beyond

" SAG-AFTRA and the AMPTP have completed their second day of renewed contract negotiations, aiming to end the actors' strike. Talks will resume on Friday and extend into the following week, reflecting a shared commitment to find a resolution. The negotiations involve industry leaders and address the impact of AI on creative industries. SAG-AFTRA is advocating for provisions to protect human-created work and ensure fair compensation when AI is used to replicate performers. This round of negotiations signifies a pivotal moment in shaping the future of the entertainment industry. "

 

In a determined effort to bridge their differences and bring an end to the prolonged actors' strike, SAG-AFTRA and the Alliance of Motion Picture and Television Producers (AMPTP) have completed their second day of renewed contract negotiations. The parties are set to reconvene on Friday, October 6, with further discussions planned throughout the weekend, resuming again on Monday, October 9.

In a joint statement issued after the day-long bargaining session, both sides acknowledged the challenges that lie ahead but affirmed their commitment to finding a resolution. The negotiations come as the actors' strike enters its 85th day, underscoring the urgency of reaching an agreement that benefits all parties involved.

The talks have seen SAG-AFTRA's leadership, studio CEOs, and AMPTP's Carol Lombardini come together to navigate the complex terrain of contract negotiations. While Wednesday's discussions experienced a slight delay, the determination to move forward remained unwavering.

This renewed phase of negotiations marked a significant shift in approach. The location was changed from the AMPTP's offices in Sherman Oaks to SAG-AFTRA's national headquarters in Los Angeles, symbolizing a fresh start. Moreover, industry titans such as Netflix co-CEO Ted Sarandos, Warner Bros. Discovery CEO David Zaslav, Disney CEO Bob Iger, and NBCUniversal Studio Group chairman and chief content officer Donna Langley joined the negotiations, bringing their considerable influence and perspectives to the table.

Duncan Crabtree-Ireland, SAG-AFTRA's national executive director and chief negotiator, made a thought-provoking intervention during Wednesday's negotiations. He addressed the Federal Trade Commission on the subject of generative AI's impact on the creative industries, a topic of paramount importance in the union's 2023 negotiations. Crabtree-Ireland emphasized what he saw as a "double standard" when it comes to the use of AI by studios and entertainment companies. He questioned why individuals who infringe on copyright-protected content face severe legal and financial consequences, while the reverse is not true. Shouldn't those whose intellectual property is used to train AI algorithms be equally protected, he asked?

This round of negotiations is pivotal for SAG-AFTRA, as the union seeks to implement a "comprehensive set of provisions" aimed at safeguarding human-created work. Their objectives include requiring informed consent and fair compensation when a performer's "digital replica" is created or when AI substantially alters their voice, likeness, or performance. This forward-looking approach reflects the union's commitment to addressing the challenges posed by emerging technologies in the entertainment industry.

As the negotiations continue to unfold, both sides remain focused on the ultimate goal: reaching a mutually beneficial agreement that not only ends the strike but also paves the way for a more equitable and innovative future for the industry. The coming days will test their resolve, but the determination to find common ground shines brightly, promising a potential resolution to this enduring impasse.

 

 

 

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